BBH Singapore appoints Ogilvy’s Xander Lee as creative director

BBH Singapore has named Xander Lee as its new creative director, focusing on digital innovation projects.

Lee has spent the last nine years at Ogilvy where he managed a team of creatives across accounts including Google, Nike, Allianz, Singtel and the Ministry of Culture, Community and Youth. 

The announcement:

Xander’s work has been recognised for its creativity and effectiveness at international festivals including One Show, Clio, Webbys and the Effies. He cites his professional highlights as being awarded the FWA Site of the Year for Google Ramayana and helping Singapore’s small-time hawkers defeat big-time Chef Gordon Ramsay in the Singtel Hawker Heroes campaign.

Xander is a former national fencer, a board game enthusiast and a former military dog trainer.

On top of creating award winning campaigns, Xander is committed to bringing Instagram fame to his two amazing cats, so please follow them @BorisandBuffy 

Said Joakim Borgstrom, ECD, BBH Singapore:

“Xander is one of the most talented people I have met, with an extraordinary way of thinking. We feel very happy and lucky that he (and his cats) are part of the BBH family,”

Lee said: “I’ve always been a fan of BBH Singapore. Not just because of the work, but also because of the many talented black sheep I’ve met. I’m really fortunate to join this amazing team and I can’t wait to recycle all my old jokes with them.”


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