Former APP global comms head Randy Salim joins Uber

The former global head of communications for Asia Pulp & Paper has moved to Uber in Indonesia.

Randy Salim

Randy Salim, a former communications officer for the World Bank, left APP earlier this year during a period of upheaval for the paper giant’s PR department.

In his new role, Salim will lead the communications team at the ride-sharing app’s Indonesian headquarters in Jakarta.

He said: “Being at Uber is both a hectic and humbling existence which sees me working with a tough and talented skeleton crew team on a multitude of weekly corporate communications announcements and crises, while also reconciling the technical intricacies of the Uber operation with the very human stories behind our driver partners using the Uber app.

“Drawing on my past experience as a journalist and a long time communications professional, I’m hoping to help strengthen Uber’s relationship with national and local media by helping media better understand what the app has to offer and telling stories of the real everyday Indonesians that choose to sign up as driver partners for Uber.”

Salim’s departure was preceded by that of Jose Raymond, the company’s media spokesman for Singapore, who left after just eight months.

Last month, Lu Ching Lau, the company’s group communications director, also left the company after just one year due to personal reasons. 

Former Singapore army general Bernard Tan, who was recently appointed as APP’s head of corporate affairs and sustainability, has taken over her role as managing director for global communications on top of his current responsibilities.


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