Google-originated creative agency Toaster hires DDB Singapore’s Vinod Savio as ECD

Digital creative agency Toaster has named DDB’s Vinod Savio as its new executive creative director for Singapore.

Savio, who leaves DDB after eight years, will primarily be tasked with overseeing Toaster’s main client, Alphabet Inc, the parent company of both YouTube and Google.

Originally founded by creatives and technologists at Google Creative Lab in London, Toaster now has offices in San Fransisco, New Delhi, Jakarta and Singapore, according to its website.

Although Toaster still primarily serves Google and YouTube, it describes itself as an “independent digital agency” operating in-house as with Google’s own creative agency The Zoo.

The agency is currently housed in Google’s APAC headquarters in Singapore and has a headcount of 20 people.

Toaster said Savio’s appointment marked its “commitment to the Asia Pacific region and the growing market for [our] major client, the Alphabet group”.

Savio began his career in India at JWT Bangalore, Grey Mumbai and Ogilvy Mumbai, before relocating to Singapore where he spent two years at McCann Worldwide and the last eight years with DDB/Tribal Worldwide. He started his tenure at DDB as a copywriter, eventually rising to creative director by 2013.

He will now report to Jake Cooper, Toaster’s global ECD.

Savio said: “I’m looking forward to both broadening our European clients’ presence across Asia and serving the roster of burgeoning Asian businesses who require world-leading digital creative solutions.”




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