Li Wen Chua Joins FutureBrand as strategy director

FutureBrand Singapore has appointed C Space Jigsaw’s Li Wen Chua to the role of strategy director.

Chua has spent the last decade working in China on both local and regional engagements for clients such as Audi, AB InBev and L’Oreal.

The announcement:

Having relocated from Shanghai to Singapore, she will bring further strategic experience to complement a team already bolstered by new Creative Director Carola Gerlach earlier in the year.

Catherine Barr Randall, Executive Director South East Asia, said: “We are thrilled Li Wen has chosen to join FutureBrand – she will bring her consumer insights expertise and China market knowledge to strengthen our team and offer to our clients across Asia Pacific. Our local market expertise has been strengthened this year by our uniquely integrated regional presence, and I’m confident that Li Wen will only amplify this.”

Li Wen Chua commented: “I am excited to be joining FutureBrand Asia Pacific as the company continues to drive a compelling combination of deep consumer immersion with the strategic insight that leads to creative solutions – for clients in Singapore and beyond.” FutureBrand’s recent work in Singapore and South East Asia includes branding projects for A*Star, Danone, DBS Bank, Johnson & Johnson, Lendlease, the National Council of Social Services and Onyx Hospitality Group.

Source: FutureBrand


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