24 Hours With… Inskin Media’s Angeline Lodhia

24 Hours With... spotlights the working day of some of the most interesting people in Asia’s marketing and media landscape. Today, we hear about a day in the life of Angeline Lodhia, the general manager of Inskin Media Asia

8.00am: Although I’ve always wished I could be that person who wakes at the crack of dawn, I’m not. I’m definitely a night owl instead of a morning person and need my sleep, so will always favour working late – which is pretty often when you have a London head office.

The day starts checking my emails, to absorb all the updates that have come through overnight and prioritise for the day ahead, along with a quick glance at industry news and of course, social media.

8.30am: I try to fit in 15 minutes of yoga in the mornings, followed by turmeric, ginger & honey tea with a shot of apple cider vinegar stirred in. Sounds weird I know, but I’m trying a health kick and I’ve totally felt a difference since trying it.

9.00am: I have my first meeting of the day over breakfast with the head of partnerships at one of our key publishers, Mediacorp. We’re launching a new update to our smartphone formats so we run through it together and discuss how we can implement it into their inventory and deliver the best user experience. We place a lot of emphasis on making sure our formats foster a positive user experience, so consideration of file weight and ensuring they are non-intrusive is key.

10.30am: Arrive into the office which still feels shiny and new as we only moved in last month. I’m Immediately hit by a barrage of updates, ideas and requests from my team. I don’t believe in regular 1-1 meetings as they keep everyone in silos. To an extent, I encourage my team to shout, talk and throw ideas around. This way we can all be across what’s going on, and there’s nothing I can’t stand more than a silent office or an instant message from someone sat right next to me.

12.30pm: Lunchtime is normally a takeaway salad or some salmon from one of the nearby cafes. I’ve no shame in saying that one of the key deciding factors for our new office location was the thriving food scene nearby. We’re a tight-knit, all-female team at Inskin Singapore and so we often take lunch as a group in our office. We share and discuss with each other campaign ideas, industry news and upcoming plans for Christmas.

1.30pm: We’re on a hiring drive at Inskin as part of our Asia expansion plans, so I go to meet a candidate for the Publisher Services Manager role we’re looking to fill. My team are pretty energetic and lively so I need someone who can fit in with this and understands the Asia publisher landscape.

3pm: It was a great interview, but we overran quite a bit, so I run over to my meeting with the IAB’s new working group, which aims to create Asia’s first approved ad formats standards. I’m excited and passionate about being a part of this group as I strongly believe Asia needs its own guidelines. Applying US practices does not make sense for a region that’s so culturally and technologically different.

4pm: By now the London office is coming online so I have several calls with the team there to catch-up. I’ll often work late to give me greater crossover with the UK working day and it means we get things done faster so I don’t mind.

4.30pm: I need a snack, and as usual, the internal debate between Kettle crisps or a healthy Acai bowl has started again. I’m not going to say which one I choose, but I will say it’s not unlike me to weigh in favour of the former, as I do have a particular penchant for crisps…

4.40pm: Team meeting to brainstorm the content for Brand Digital, a regular panel event we’ve run for the last few years, which we’re in the process of arranging for March 2018 in Singapore. It’s such a dynamic time to be in the industry at the moment so we’re drumming up ideas on what key themes our panelists need to discuss, including comments from Inskin’s CCO, Steve Doyle, who will be over from London for this one.

7.30pm: I drag myself out of the office so I can fit in a workout at the gym. It helps me destress and recharge.

8.45pm: I’m a self-proclaimed foodie and love trying new restaurants. Tonight, its one of my favourites, Korean BBQ with my close friend who shares the same passion for food as me.

10.30pm: Finally home. I check my emails again and respond to the ones that I can quickly get out the way and reduce on my list to do the next day. I need to pack my suitcase for my trip to our Hong Kong office… cutting it a bit fine as I fly tomorrow.


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