Fleishman China chairman leaves agency after 15 years

The long-standing leader of public relations agency FleishmanHillard in China is to leave the company after 15 years.

Li Hong, who first joined the agency from Ogilvy in 2002, has stepped down as chairman, just over a year after he was replaced as president by Fleishman Hong Kong managing director Rachel Catanach.

Although the agency has described Hong as retiring, his LinkedIn profile currently lists him as a freelance consultant as of this year.

Hong’s departure comes as Fleishman promotes two executives to senior roles. Lichi Hsueh, currently head of the firm’s Shanghai operations, has been handed the role of chief operating officer for the agency in China.

Meanwhile, Yisi Liu, currently deputy general manager in Shanghai, will become GM of the Shanghai office.

“Li Hong’s contribution to the success of FleishmanHillard’s mainland operations was significant and pioneering in so many ways,” said Lynne Anne Davis, FleishmanHillard senior partner and Asia Pacific president.

“His core belief to provide clients with progressive and innovative integrated services drove his approach to managing clients as well as developing teams. His ability to anticipate trends and his connections at the highest levels allowed FleishmanHillard to undertake some of the most innovative and memorable campaigns in China’s PR history.

“Today, many of our Chinese clients are global leaders and feature prominently on the Fortune 500, and we are proud to serve them.”



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