News

JWT China hires two new ECDs in ‘effort to transform’ agency’s digital capabilities

J. Walter Thompson has embarked on a recruitment spree in China and appointed two new executive creative directors as part of a bid to boost its digital offering.

The agency’s Shanghai office has hired David Chee, the former group creative director at sister WPP agency Ogilvy in Shanghai.

David Chee

Having spent the past 13 years in the industry, Chee has worked for the likes of DDB and Bates in Singapore, before moving with Ogilvy to China in 2010. During his career, he has created work for for IHG, Heineken, Budweiser, Diesel, H&M and Pizzahut.

Liu Dong

Meanwhile in JWT Beijing, the agency has hired another former Ogilvy creative, Dong Liu, who is described as being: “well-experienced in the field of integrated marketing and has diversified digital creative ability”.

Before joining JWT Beijing, Liu was ECD at the independent agency 180 China. There, he worked for clients such as Meituan, New Oriental and Mengniu. During his 15-year career, Liu has also worked for Ogilvy Beijing and Beijing Hua Yang Lianzhong.

Speaking about the pair’s appointments, JWT China chief executive officer Carter Chow said he was aiming to “transform [the agency’s] digital capabilities”.

“We have been actively recruiting some of the best digital talents in China,” he said. “It goes without saying that digital creative leadership are some of the most difficult roles to fill in this market, which is why we are all extra excited about the new addition of David Chee and Liu Dong.

“Both are proven China experts with in-depth local market knowledge and the ability not only to think from the big brand perspective, but also to execute campaigns “on-the-ground”, and to really take advantage of the unique and complex media and content IP environment in China.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing