Media Prima hands Dragon Rouge branding account

Media Prima Television Networks (MPTN) has appointed design agency Dragon Rouge Southeast Asia to oversee its branding projects for this year.

The agency will be tasked with carving a new brand identity for the Malaysian television giant.

The announcement:

MPTN operates Malaysia’s four leading free to-air television stations, namely TV3, ntv7, 8TV and TV9 in addition to tonton, Malaysia’s number one Over -the-Top (OTT) service and Studio 8, MPTV’s multichannel network on YouTube. MPTN currently reaches over 28 million Malaysians every day on terrestrial networks, satellite television and online.

“The media landscape is undergoing rapid changes, and we are delighted to be partnering with Media Prima to help its “television” brands keep in step with these changes. The traditional approach to brand-building no longer applies as the world turns digital, and Media Prima understands this well” commented Zayn Khan, CEO of Dragon Rouge in Southeast Asia.

“In order to take our brands to the next level, we needed a partner who could provide a fresh perspective on our business and challenge our thinking, strategically and creatively. We are clear about the kind of media and content business we want to be, and Dragon Rouge is working with us to reflect our vision in our iconic television brands” added Johan Ishak, CEO Media Prima Television Networks.

Among other initiatives, Dragon Rouge is working on the rebranding of ntv7, one of MPTVs longest running channels. The new logo was revealed at the MPTV screenings last week. Johan Ishak announced that in addition to a new brand identity, ntv7’s brand repositioning will see “content that will reflect [and] cater for the modern society.”

Source: Dragon Rouge


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