FYI

Mediacorp Studios launches VR incubator programme

Mediacorp Studios is training its workforce on how to use virtual reality during a 12-month incubator programme.

The Singaporean broadcaster has enlisted Alvin Lim and Chris Chong, the co-founders of VR agency CGangs, to teach 30 members of its organisation how to use the technology in upcoming programmes and sponsored content.

The announcement:

The programme kick-started in November 2017 with 30 attendees from the Mediacorp production unit, which included producers, writers, cameraman and editing crew. By first quarter of 2018, a custom built VR incubator room within the Mediacorp Campus will be set up to showcase VR and AR content created by Mediacorp Studios and other participating VR companies. One of the key missions of the incubator room is to encourage prototyping, meet-ups and experimentation by working with the VR community at large.

Doreen Neo, Chief Content Officer, said, “VR is an emerging technology set to radically change the way media is consumed. It promises consumers an immersive experience and unique interaction on a level of engagement never imagined before. Mediacorp Studios has been producing dramas and variety programmes for more than three decades. Now we want to deliver VR content extended from our popular IPs as well as creating original stories to give viewers the level of engagement and immersive experience which is the current global trend.”

She added, “This is part of continuous learning, hence it is imperative that we partner VR experts who share the same passion.  Internally, we aim to train up to at least 20 in-house VR experts to produce VR content within the next 12 months. We hope to take the lead in creating a robust and vibrant VR industry in Singapore.”  

Over this one year period, Mediacorp Studios will be rolling out at least six pieces of VR content, both scripted and ‘live’ 360 events, to be delivered across all online and social media platforms, as well as the new upcoming Toggle VR player. Two titles ready for the VR experience include Channel 8’s mid-year blockbuster drama Blessings 2 and Toggle Originals Love At Cavanagh Bridge.

Source: Mediacorp

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