Ogilvy China CCO Graham Fink leaves as agency axes position

One of the world’s most recognised creative leaders Graham Fink is leaving his role as Ogilvy China’s chief creative officer after seven years.

“The world is our oyster” – Graham Fink leaves Ogilvy China

Fink, who was previously the executive creative director for M&C Saatchi in London, will officially leave the role at the end of February as the WPP-owned agency axes the CCO role for good in China.

Instead, Ogilvy China’s creative team will be led by three group ECDs: the recently hired Chee Guan Yue and Thomas Zhu in Shanghai and Adrian Zhu in Beijing.

They will report to Eugene Cheong, the CCO of Ogilvy Asia Pacific, and Chris Reitermann, CEO of Ogilvy China.

Fink said: “I have had six wondrous years at Ogilvy. Now I need a new challenge. My ‘Eye-drawings’ have opened my eyes to the great new opportunities of VR, AR and AI: creativity is at such a pivotal point.

“I will also continue to teach and develop the creative talent our industry needs. The world is our oyster.”

Fink has had a career spanning more than two decades on the London agency scene, working at CDP, WCRS and Saatchi & Saatchi.

In 2005, he took over as ECD of M&C Saatchi, the same year as when the agency lost its iconic account with British Airways to BBH. 

Six years later, he moved to Shanghai to take over as CCO, after which he won Ogilvy Asia’s first ever Cannes Grand Prix.

Cheong said: “Graham has played an extraordinarily successful and valuable role for us in a big and challenging market. He was also an important ingredient in our Worldwide Creative Council. We have only thanks and praise as he makes his next move.”


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