Dr Mumbo

So about that ad where a Chinese-Singaporean actress does a Filipino accent…

Being of the cynical kind, Dr Mumbo is usually one to view social and moral purpose-tinged ads with a pinch of salt.

And his eyebrows certainly raised when watching the Singapore’s Ministry of Manpower advert designed to help the country’s domestic workers – or as the department puts it: “The unsung heroes of everyday life in Singapore.”

So how best to reach out to young Filipina workers? Hire a famous Chinese-Singaporean actress to do a Filipino accent of course.

The actress in question, Michelle Chong appears to be reprising a character she played in a Mediacorp programme. Fair enough.

Dr M is in a good mood today. And so he has absolutely no intention whatsoever of adding this masterful effort to the ‘Worst Singaporean Government Ads. 

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