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Pan Pacific Hotel among 89 brands pledging to remove shark fin soup from menus

Following a long-running campaign by the World Wildlife Fund, nearly 100 Singaporean food brands and eateries have signed a public pledge to take the controversial dish shark fin soup from their menus.

Among the major players signing the WWF pledge are Pan Pacific Hotels, restaurant chain Crystal Jade, and takeaway company Foodpanda, which says it will no longer deliver from shark fin-soup using outlets.

The traditional Chinese dish has come under intense pressure from environmental groups such as  WWF and Greenpeace over recent years. The fins are usually cut from a living shark, which is often thrown back where – unable to swim – it will die from suffocation.

Peninsula Hotels, owned by Hong Kong and Shanghai Hotels, led the way towards major hospitality brands dropping the dish from its restaurant menus in 2011. Its effort was followed by Shangri-la, Hilton Worldwide, Starwood, Ritz-Carlton, and InterContinental, which bowed to public pressure in 2015. 

However, questions were later raised about the substance behind InterContinetal’s claims.  

Other hotel brands such as the global Millennium chain, plus local Singaporean brands Fort Canning and Furama, are understood to be among a handful that still serve the dish on their menus.

Meanwhile, Chinese restaurant group, Crystal Jade Culinary Holdings, has removed shark fin dishes from the Chinese New Year set menus across its 28 restaurants in Singapore. by July 31.

Committing to stop using restaurants serving .shark fin soup by March 5, Foodpanda has become the first food delivery brand to sign WWF’s public pledge.

All brands that sign the pledge will be named on WWF’s website.

Speaking to Mumbrella about the substance behind such public proclamations, WWF”s content managing editor Janissa Ng said: “We do not police the pledges, but the customers do.

“The brands are named on our website, so their customers will call any out that do not follow through.”

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