Dr Mumbo

Introducing Hong Kong’s newest beauty blog for ‘pretty easy girls’

Dr Mumbo is a big fan of the Telum Media alerts – especially when they hail the arrival of a new media platform by Millennials for Millennials.

So it was with interest he noticed the announcement of a Facebook-based ‘fashion, beauty and lifestyle’ outlet on this week’s alert from Hong Kong.

And no, it wasn’t the questionable choice of launching a Facebook-only media platform given the social network’s recent publisher snubbing.

In fact Dr Mumbo didn’t even get as far as such existential questions because he found himself a little bit startled by the beauty platform’s interesting name choice: Pretty Easy Girl.

Just to make sure this wasn’t an update someone snuck into Telum as a hilarious prank, Dr Mumbo decided to click through the Facebook link.

And no, this wasn’t a joke: Pretty Easy Girl is an actual real thing.

Dr Mumbo is of course certain of the parent company Play Eat Easy’s innocent intent.

But he wonders if they thought about putting ‘Pretty Easy Girl Hong Kong’ into the search engine before narrowing down their name choices.

That’s one Dr Mumbo will leave to readers’ imaginations while he ponders over the old adage: ‘What’s in a name?’ (Hint: quite a lot).


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing