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Malaysian celebrity Neelofa in hot water for ‘anti-wrinkle baby supplements’ Instagram story

Malaysian television megastar Neelofa has sparked an uproar after allegedly promoting a skincare supplement to under two-year-olds.

The actress and model, who has more than four million followers on Instagram, is an ambassador for a brand of pills called Chew and Glow, which claim to help fight eczema, stimulate hair growth and tighten skin’s elasticity.

Although primarily aimed at adults, the tablets were promoted in a 24-hour Instagram story as something to be given to infants and children after being crushed in their milk.

The now-automatically deleted post was highlighted by a Malaysian doctor on Twitter.

Her post has sparked a widespread backlash across Malaysian’s social media and national press, with medical practitioners cautioning against using unnecessary products on children.

Yesterday Neelofa, who also acts as a non-executive board member for Air Asia, took to Twitter to comment on the backlash.

Although refraining from offering an outright apology, she said the Chew and Glow management was “working hard to rectify the issue” and “resolve this confusion”.

 

A representative of Neelofa declined to comment at the time of publication, but said a statement would be forthcoming.

Chew and Glow was also contacted for comment.

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