News’s ‘lucky number’ Chinese New Year ad hits more than 5 million views

A lighthearted Chinese New Year ad that takes a tongue-in-cheek approach to lucky numbers has gone viral in Malaysia.

The Malaysian e-commerce site took the Chinese concept of numbers bringing luck and prosperity as a means of encouraging people to guarantee their future success – by selling on the site’s platform.

Entitled ‘Uncover Prosperity’, the video has reached more than 4 million views on YouTube and 500,000 on Facebook.

This festive effort follows last year’s Hari Raya campaign ‘Goodbye Good Buy’, which also reached more than 5 million views on YouTube. Both were created by Dentsu Aegis Network agency Isobar.

Sanyen Liew, executive creative director for Isobar Malaysia, said: “The original team was really happy to come together again and produce another piece of work for

“We had a lot of success last year, so the team felt excitement rather than pressure. It’s hard to come by such chemistry and relationship among the clients, agency, production and talents, but that’s exactly what we have here, and it shows in the output of what we have produced.”

Credits: Isobar Malaysia

  • Executive Creative Director – Sanyen Liew
  • Creative Group Head – Wong Chin Wei
  • Senior Copywriter – Lam Wai Kit
  • Senior Art Director – Joe Chan
  • Associate Account Director – Sharon Hew
  • Designer – Estelle Lai
  • Lead Strategist – Tanvi Singh
  • Composer, Lyricist & Plumber – Tian Long
  • Production – Sotong Potong Studio

  • Head of Marketing – Andrew Pinto
  • Marketing Manager –  Jasvin Dhillon



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