The Purpose Group’s CCO Kit Ong to leave Vietnam agency

The chief creative officer of Vietnamese independent agency The Purpose Group has resigned after just 18 months.

Kit Ong, who left his role as Y&R Vietnam’s CCO in August 2016, is to leave the Ho Chi Minh City-based agency at the end of February.

In a statement to Mumbrella, Ong said he planned to “focus on new creative opportunities beyond traditional advertising”, but was unable to specify further details.

Mumbrella understands the agency will not be replacing the CCO role with Ong’s duties being taken over by the executive creative director Huy Anh Le.

A 27-year veteran of Asia’s creative industry, Ong has worked for the likes of Euro RSCG, now Havas, in Malaysia and Ogilvy in China. He has spent the last seven years in Vietnam, leading both Y&R and The Purpose Group.

Recently, Ong has been lobbying to “raise awareness and importance of having a 4As and local award shows in Vietnam”, the agency said in a statement. 

At the time of his appointment, The Purpose Group’s managing director Giang Nguyen said Ong’s joining “was the most important milestone in the company’s journey”.

“We highly value Kit not only for his award-winning experience, but also for his great belief in the future of Vietnam’s creative industry and local creative talents. We are very excited of the bright future of our truly made-in-Vietnam agency and ability of creating more purposeful communication campaigns,” he said.


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