The Trade Desk parts ways with marketing head Rita Vannithone

Global ad tech company The Trade Desk has parted ways with its Asia-Pacific general manager of marketing and communications.

Rita Vannithone, who has been with the demand-side platform since February 2016, has left the Hong Kong-based role under unspecified circumstances.

When contacted by Mumbrella about her departure, the company’s senior vice president for Asia Matt Harty refused to comment, except to say Vannithone was “a close personal friend” predating her TTD tenure by a decade.

Vannithone has worked in Asia’s ad tech for a number of years now. She joined TTD in February 2016, having previously worked at Turn for nearly three years as its APAC head of marketing.

She has also previously undertaken stints at Uniplan and Casbaa, and briefly served as consultant for The Wall Street Journal.

Mumbrella understands that TTD has still to find a replacement for her role.

Founded in 2009 by Jeff Green, the publicly-listed has six offices across APAC: Singapore, Hong Kong, Shanghai, Seoul, Tokyo and Sydney.

Green recently indicated the company’s ambitions to further invest in the Asian market, in particular in Indonesia.

Speaking at the time, he said:  “One of the things we were asked as we were going public, and people often forget that an IPO is effectively a fund raise, is ‘what will you do?’ The answer to that is invest in our TV product, invest in mobile and invest in Asia.”


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