Carat APAC content boss Adam Bow leaves agency over code of conduct breach claims

The head of content for Carat Asia-Pacific has been let go by the agency following allegations that he was “not adhering to” the firm’s code of conduct, the company has confirmed.

Adam Bow is understood to have been asked to leave the Dentsu Aegis Network’s office, here in Singapore, by security on Monday morning.

The week previously, the holding company’s chief executive officer Nick Waters sent the following email to staff:

“As an organisation we believe in professionalism and maintaining ethical and responsible behaviour. We require all of our employees to live our values without exception.

These values act as a guiding star for how we should all behave – Responsible, Collaborative, Agile, Pioneering and Ambitious.

All leaders and managers in the company have the additional responsibility of nurturing a culture that complies with our Code of Conduct to build a positive environment for all to work in.

Today we have taken action to remove a member of the team who has not adhered to our code of conduct.

Our company provides a transparent reporting channel to provide information or feedback on an anonymous basis regarding any misconduct or concerns at the work place under the SpeakUp policy. This should be used in a responsible manner to raise issues objectively, based on facts.

I look to all of us to demonstrate commitment to and respect for our colleagues and for our Dentsu Aegis Network values.”

DAN confirmed the news of Bow’s departure to Mumbrella, stating: “We are an organisation that has no tolerance for misconduct, and aims to operate at the highest level of professionalism and ethics.

“We believe in the importance of fostering and maintaining responsible behaviour, and our staff must live our values to build a supportive and positive company culture.”

Bow first joined Carat APAC in 2015. Previously, he was at the agency’s New York office, where he had led content and digital planning since 2013.

He first started his career in 2006 as a marketing manager at performance bridge advertising.

He then moved to PHD as a digital strategist, before moving on to the role of emerging media and social media strategist and supervisor for content strategy. In 2010, he took on a role in product marketing for MediaMind.

Bow declined to comment when contacted by Mumbrella.


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