Singapore Kindness Movement teams up with bike-share firms to tackle bad parking

As disgruntlement mounts against Singapore’s bike-sharing firms, the Singapore Kindness Movement has launched an online campaign urging riders to be more considerate when parking their wheels.

The national movement has teamed up with  Ofo and SG Bikes to produce a 90-second film tackling indiscriminate dumping of dockless bikes all over Singapore.

Shot against a grey background, the video opens with an argument between a young man named ‘Ben’ and another woman over the only functioning Ofo bike in a broken heap.

Ben is then joined by his friend ‘Bang’ riding an SG Bike, who then bemoans the poor treatment of the bicycles when users have finished with them. The video then finishes with the tagline: ‘Bike sharing is up to us. Bike caring is up to us’.

The video forms part of a series launched last year by SKM featuring Ben and Bang waxing lyrical on issues plaguing Singapore.

Recent ones include the subjects of neighbourliness and being charitable at Christmas.

A spokesman for the movement said: “SKM is glad to have the opportunity to collaborate with Ofo bikes in an educational campaign on responsible bike sharing, specifically on parking and caring for shared property.

“While a licensing framework has been tabled to improve enforcement, we believe education is just as, if not more important & effective in the long run. To Ofo’s initiative, SKM is happy to have lent the voices of our characters Ben and Bang who have resonated with and gained quite a following in social media.”

Over the past 12 months, the rise of bike-sharing firms, which also include oBike and MoBike, have provoked considerable ire in Singapore’s press as scores of them are left strewn in public places.

The government is now intending to make the firms apply for a licence, which will require them to share data, including the locations of all their bicycles, with the Land and Transport Authority, and remove badly parked two-wheelers.

A licence fee is also to be imposed, although the fee still remains undecided.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing