Dr Mumbo

Can’t face a holiday without your maid? Direct Asia has the answer in this ad

One of the most-often quoted phrases by creatives trying to justify their places – and pay cheques – in the advertising world is that they aren’t just visionaries, they are ‘problem-solvers’.

As such, Dr Mumbo would have loved to have been a fly on the wall when the marketing team at Direct Asia put this conundrum on the table: “Our customers think they cannot take their maids on holiday, but they can.”

Luckily said creatives had the perfect solution up their sleeve in the form of this delightful outdoor ad:

Only in Singapore folks.


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