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Chris Reed launches Tinder dating service to help lovelorn LinkedIn users

Fresh from his acrimonious split with The Marketing Group, Chris Reed has picked himself up with the launch of a personalised dating service that manages professionals’ Tinder profiles.

Launched under the Black Marketing umbrella, the company dubbed Spark claims to finesse a lovelorn person’s LinkedIn and Tinder profile simultaneously in order to encourage relationships between “like-minded professionals”.

Clients then insert a link to their professional platform into their dating profile in the hope of impressing potential love interests with their work history.

The move comes following a number of reports involving women receiving unsolicited non-work related messages on LinkedIn.

In some cases, these have crossed the line into sexual harassment, according to a recent LinkedIn post by US agency founder Josh Steimle.

However, Reed said Spark would seek to avoid allegations of LinkedIn harassment and stalking by encouraging users to message potential dates on Tinder and use the professional social network to determine whether the person ‘fits the bill’.

“Most people meet a partner through a work related catalyst, whether at work itself, through a client/agency relationship, or an event,” he said. “This allows people to find this person on Tinder and check out their LinkedIn profile. It also allows the woman to say to any unwarranted messaging that if she was interested in dating they could find her on Tinder, if not don’t approach her.

“It’s a Tinder-first proposition that is backed up with a professional and attractive LinkedIn profile. It gives the woman more protection as she can check out someone’s completed LinkedIn profile before deciding to go on a date with that person.”

When asked how many clients Spark has, Reed added: “We will see.”

According to Reed, Black Marketing now employs 30 people across four different brands: The Dark Art of Marketing – for personal branding, Mohawk Marketing – for TripAdvisor marketing, and Chris J Reed Mastery – a series of personal branding masterclasses.

Spark’s launch comes just four months after Reed’s very public spat with TMG chief executive officer Adam Graham when the two parties split.

Chris Reed: “t gives the woman more protection as she can check out someone’s completed LinkedIn profile before deciding to go on a date with that person.”

Reed, who previously billed himself as the “only NASDAQ-listed CEO with a mohawk”, was one of four companies bought by TMG’s founders Jeremy Harbour and Callum Laing – in a deal that gave him 18.65% of TMG’s 14.4m shares.

However, Graham, who came on board TMG in November 2016 – five months after its launch – said of Black Marketing: “It is not a business I would have acquired”

At the time of the severance, the two parties said they considering potential legal action against each other.

When asked to comment on Black Marketing’s current legal standing with TMG, Reed simply said: “They won’t do anything now.”

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