FYI

CtrlShift taps former Nielsen Malaysia director Benjamin Ting

CtrlShift has hired Benjamin Ting as the head of revenue for its private publisher marketplace AMP.

Ting, who was previously the executive director for Nielsen Malaysia, will be based in Kuala Lumpur and will report to CtrlShift chief executive officer Dominic Powers.

A long-time industry veteran, Ting has more than 20 years of experience in media sales and research, working at Media Prima, Fox International Channels and MTV Networks.

The announcement:

“We’re delighted to welcome Benjamin [Ting] on board,” said CtrlShift CEO, Dominic Powers. “With his depth and breadth of experience, he brings a keen eye to an industry undergoing continued disruption and evolution. We look forward to him leading the charge in providing brands access to brand-safe inventory and engaged audiences.”

Since it’s launch by CtrlShift in August 2017, premium private marketplace AMP has enjoyed positive traction in Malaysia, fulfiling brand demand for a curated pool of high quality inventory from leading publishers with the benefit of targeting nuanced audience profiles.

Publishers currently onboard with AMP include Media Prima Digital, Star Media Group, RevAsia, Malay Mail Online, SinChew Online, Tantannews.com and Cari.my. The marketplace offers marketers access to more than 11 million monthly unique visitors in the country.

Ting joins CtrlShift from Nielsen Malaysia, where he served as Executive Director. A long-time industry veteran, he boasts more than 20 years of experience in media sales and research, with stints at Media Prima, Fox International Channels and MTV Networks.

Commenting on his appointment, Ting said: “After many years in the media business, I’m excited to finally go fully digital with CtrlShift. AMP serves a very real need for brands in the region, I look forward to accelerating our growth by connecting brands to better quality media and audiences.”

A technology-led organisation, CtrlShift’s flagship product, The Hub, is a Software-as-a-Service (SaaS) platform used by agencies and brands to facilitate efficient media buying at scale across multiple channels and buying ecosystems. The Studio is a managed services unit that focuses on providing audience-focused marketing solutions while The Lab, is the data sciences-focused research and development (R&D) unit of the company. 

AMP, founded and hosted by CtrlShift, is an automated programmatic marketplace offering audience-enriched inventory through private deals. It provides advertisers curated, uniformly superior quality audiences across leading publishers.

 Source: CtrlShift

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