DDB Hong Kong promotes Irene Tsui and Keith Ho to co-MDs

DDB Hong Kong has promoted four members of its leadership team, handing its chief creative officer the role of co-managing director.

Keith Ho, who joined the agency as CCO and managing partner last year, will take on the role of MD in addition to his creative remit.

He will share the role with Irene Tsui, a 10-year veteran of DDB Hong Kong and its former general manager.

Irene Tsui and Keith Ho

In addition, the agency has also promoted Andreas Krasser, formerly head of strategy and innovation, to the role of chief strategy officer of DDB Group.

Meanwhile, the digital lead of DDB Group agency Tribal, Leo Tsui, has been promoted to president of Tribal and chief digital officer of the Hong Kong group.

In a press statement, the agency claimed to have won 25 new accounts within the last 15 months, with Tribal taking more than half of these.

From left: Krasser, Irene Tsui, Ho and Leo Tsui

New brands include: SmarTone,, Hong Kong Tourism Board, Duty Free Shop, Hong Kong International Airport, AXA and Mead Johnson, among others.

Ho said: “Creativity is the lifeblood of this agency. This energy is infectious and the motivation and morale are high – we’re looking forward to a golden chapter in HK marketing for our clients.”


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