FYI

Lotame boosts leadership in Asia-Pacific

Independent data management platform Lotame has bolstered its executive team across Asia-Pacific, elevating Evgeny Popov to regional vice president of data solutions.

The global company has also promoted Gaurav Seth to managing director in India, plus Alison Harding to vice president of data solutions in EMEA.

The announcement:

“Evgeny, Alison and Gaurav are some of the brightest minds in advertising technology today,” said Andy Monfried, Founder and CEO of Lotame. “They’ve done tremendous work in their current roles at Lotame, and we know they’ll continue their success and help the company build on its rapid growth. We’re fortunate to have them on board.”

Popov, Seth and Harding will serve pivotal roles in helping Lotame expand its growth in their given regions, as well as globally. They’ll also help scale Lotame’s Data Exchange (LDX) via data acquisition deals and strategic partnerships. Lotame’s LDX — the most comprehensive and trusted data exchange in the world — has seen demand skyrocket as the need for high-quality third-party data has exploded among digital marketers, agencies, publishers and trading desks alike.

“With so much emphasis on the impact that data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters,” added Monfried. “In APAC and EMEA, we deliver data segments that exceed industry on-target benchmarks and improve targeting, insights and analytics. The markets are reacting to what we can provide.”

Lotame is the leading independent data management platform (DMP), enabling companies to use data to build stronger connections with their consumers. Lotame also delivers the most widely-used, trusted and comprehensive data exchange in the industry. Through its technology, Lotame helps its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.

A foremost data advocate for Lotame in APAC, Evgeny Popov was also promoted to Vice President following a successful two-year stint as Senior Director of Data Solutions, APAC — where he played a key role in the company’s growth in the region, doubling revenue. Beyond his work with Lotame, Popov served as Senior Director and Lead Organizer in Australia and Singapore for AdTech Meetup, and has also served as Co-Chairman of Marketing & Ad Technology for IAB Singapore and Ad Tech Advisory Council in Sydney.

“I look forward to helping Lotame achieve greater penetration into the important and fast-paced APAC market,” said Popov. “As a leader in data management, we’re well-placed to help companies in APAC leverage data to make better, faster, and more insightful marketing, product, and business decisions. I’m delighted to be able to help grow Lotame’s presence in this dynamic region.”

Gaurav Seth joined Lotame in 2015 as the company’s India Country Manager, and has been a key part of helping Lotame grow exponentially within the market. Seth has been an industry veteran in digital advertising and has spent the last eight years in the data management space alone.

“India is one of the most exciting markets in digital advertising today,” said Seth. “Our growth here has been substantial and is driven by the localization of our DMP. We have partnerships with key telcos that are delivering tremendous value to advertisers.”

Source: Lotame

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