SPH promotes former Straits Times journalist Ignatius Low to CMO as Elsie Chua retires

Singapore Press Holdings has promoted one of its former journalists to the role of chief marketing officer as Elsie Chua exits the company after 20 years.

Chua, who has acted as CMO since 2016, is to retire at the end of June with Ignatius Low taking over her role.

Low, also a 20-year SPH veteran, has previously held roles as news editor of The Straits Times and managing editor of the company’s English, Malay and Tamil titles and radio stations.

He made the move over from editorial to sponsored content in September 2016, when SPH merged its print, digital, radio and outdoor advertising sales teams in the face of falling newspaper ad spend.

During the revamp, Chua, then the EVP for marketing, was handed the title of CMO.

Elsie Chua

The latest leadership change comes as SPH posts another dismal quarterly  result, with its advertisement and circulation revenue sinking by S$10.7m (9.3 per cent) and S$3m (7.5 per cent) respectively year-on-year from 2017.  

SPH deputy chief executive officer Anthony Tan said: “I would like to thank Elsie for her dedicated service to SPH over the years, especially for her stewardship over the past few years as we transitioned to offering multi-platform advertising solutions to meet the changing demands of the market.

“She is a media industry veteran who has helmed everything from print display and classified sales to outdoor advertising and content marketing.  I am sure that Ignatius will continue to build a strong value proposition for our advertising partners, and accelerate our growth in a digital-first environment.”


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