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BuzzFeed APAC commercial boss David Nemes exits

David Nemes, BuzzFeed’s vice president of brand partnerships for APAC, has left the company, Mumbrella can reveal.

Nemes first joined BuzzFeed Australia in 2015, starting out as director of brand strategy. He became vice president of brand partnerships in February last year, and was responsible for leading commercial across Asia Pacific.

Prior to joining BuzzFeed, Nemes spent more than five years at LinkedIn. Almost two of those years were spent as head of marketing solutions.

A BuzzFeed spokesperson confirmed the news in a relatively terse statement saying: “We can confirm that David Nemes will be leaving BuzzFeed Australia on 24 May, and we wish him all the best for the future.”

Nemes told this site:  “I’ve had a great two and a half years at BuzzFeed and wish the team all the best. I’ll be able to share my steps soon and I’m excited for a new challenge.”

Although he declined to talk about it with Mumbrella, it is understood that Nemes had become increasingly frustrated at what he saw as a lack of autonomy and investment in the local operation.

Mumbrella also understands Nemes, who quit last month, does not have a new role to go to.

At the same time, Mumbrella also understands an editorial assistant and office manager have been redundant.

It appears Buzzfeed are not intending to fill most of the vacated roles with the website saying the publisher is looking for a head of buzz, an office co-ordinator (on contract), a social media editor, an operations manager, a senior IT specialist (on contract) and client services manager (on contract).

Nemes was part of a panel of guest speakers at Mumbrella360 Asia last year who spoke about the need to clients to become more savvy with their content marketing goals.

Speaking during the session, he said: “Marketers really need to understand why [they] want to create content. What are the objectives and whether content is the right way to [meet those]. And that means they need to go all in.

“Proving the value is on us: it’s up to us to do it right and show the long-term value of content marketing. It’s a bit of a chicken and egg and it can be a frustration.”

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