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OMG axes agency CEO role in Hong Kong as Deric Wong steps up

Omnicom Media Group has rejigged its leadership structure in Hong Kong with the appointment of Deric Wong as holding company chief executive officer.

Previously the CEO of OMD Hong Kong, Wong will now be responsible for both the agencies OMD and PHD and the group’s specialist divisions.

The new leadership pyramid signals the end of the agency CEO role in OMG Hong Kong. Now, the managing directors of PHD, Clement Chung, and OMD, Gary Wong, will report directly to Wong.

The changeover to the current structure has been underway for some time, starting with the departure of PHD Hong Kong CEO Ray Wong, who stepped down in October last year.

An Omnicom veteran-of-25-years, Ray Wong had helped launch the Asia-Pacific offices of the two media agencies in 1998 and 2006 respectively.

Meanwhile, last week OMD secured its on-the-ground leadership by promoting its general manager Gary Wong to MD. 

Deric Wong joined Omnicom Media Group in 2008 at PHD Hong Kong and has risen through the ranks in various roles within the group ever since.

He returned to Hong Kong in September 2016 as CEO of OMD after serving as managing partner, strategy of OMD China and Omnicom Media Group Hong Kong for over two years.

According to a press statement, Wong built up the agency’s performance capabilities in marketing technology and helped obtain business wins with Dairy Farm’s supermarket chains, MGM Cotai and SmarTone, as well as retain Wyeth Nutrition Hong Kong.

In his new role, he will report to Doug Pearce, Omnicom Media Group Greater China CEO. Pearce said: “We are thrilled to have Deric in this role, it is well-deserved promotion and it marks a return of Group leadership in the Hong Kong market.

“We now have a very strong group management team in Hong Kong and with Deric’s leadership, we are well placed to provide our clients with the highest level of future-facing resources and capabilities in the market.”

Wong added: “Hong Kong is an important market in the APAC region, one that is constantly evolving to provide fresh opportunities for businesses. I’m very honoured to take on these expanded responsibilities to further build our credentials, grow our agencies’ talent and power our clients’ business growth in Hong Kong.”

The reshuffle in Hong Kong comes after the departure of OMG APAC CEO, Cheuk Chiang, and the ascension of Tony Harradine as the new regional lead.

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