FYI

Edelman opens fourth China office in Shenzhen

Edelman China has opened a new office in Shenzhen, making it the agency’s fourth in China.

The office will serve clients such as Tencent Social Ads and Vivo mobile phone, with a focus on helping Chinese brands reach international markets.

The announcement:

We are now well poised to match our core China, Hong Kong and global capabilities with the pillar industries in Shenzhen – hi-tech, culture and creativity, modern logistics and financial services. ” said Jesse Lin, Edelman APAC CEO. “Our best resources will be available to clients for their growth and helping them to shine on the global stage.” Lin added.

The opening of the Shenzhen office rides on China’s national initiative known as The Greater Bay Area Plan, at the Pearl River Delta covering Hong Kong, Macau, Shenzhen, Guangzhou and another 7 cities in Guangdong province. The objective is to become a global hub of innovation, finance, shipping and trade, playing to the strengths of the provinces we have a presence in while maximising synergistic effect.

“We are grateful for the support of our clients,” said Jeffrey Yu, president of Edelman China. “Now they will enjoy the same Edelman service within their regions. And not only are clients receptive, staff at both senior and mid-levels also see the career opportunity in Shenzhen.”

 Adrian Warr, managing director of Edelman Hong Kong is enthused about the Greater Bay Strategy. “Bringing our Hong Kong team to work together with their China counterparts is really exhilarating. It creates new opportunities and will further allow us to function as one China team.”

Source: Edelman

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing