Kasper Aakerlund becomes first UM APAC president, relocating from Hong Kong to Singapore

Media agency UM has appointed Kasper Aakerlund to the newly created role of Asia-Pacific president. He will be based in Singapore, the UM regional headquarters. And Mumbrella understands he will start on August 1.

Aakerlund first joined UM parent company IPG Mediabrands as Hong Kong chief executive officer in September 2016. His previous roles have included chief digital officer at Carat and Vizeum, plus CEO and head of Isobar Nordics – before he moved to Asia as chief operating officer of GroupM Vietnam and Indonesia.

While in Hong Kong at IPG, Aakerlund is said to have helped win 35 new clients in a relatively short space of time.

In his new role at UM, he will “champion better science, better art, and better outcomes across 13 markets in the Asia-Pacific region, with a strategic lead on growth and precision marketing anchored in business analytics and real-time data intelligence” – the agency claimed.

Speaking following the appointment, Aakerlund said: “I am excited to take a regional steer on UM at this transformative junction in the industry where we need to be a core and integrated part of the customer journey. We set the bar high at UM, to create a future agency that’s better, faster and more agile. An agency that is built for today and tomorrow.”

He will report to IPG Mediabrands Asia-Pacific CEO Leigh Terry, and UM global CEO Daryl Lee.

UM at th ‘precipice of the future’, says Terry

Terry said: “Kasper has a rich and proven heritage of digital business transformation, coupled with an irrepressible drive and energy that achieves tangible momentum. It’s these qualities that will keep a strategic media network like UM at the very precipice of the future.”

And Lee added: “Kasper’s track record in Hong Kong speaks for itself, having made a significant impact over the last two years. We are delighted to welcome him to this pivotal role steering the growth and development of UM across the Asia-Pacific region.”


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