FYI

Creative platform Eyeyah! launches ad-free print title for children

A Singapore-based creative platform designed to educate children about social issues has launched a print publication to be distributed across Asia, UK and parts of Europe.

The announcement:

EYEYAH! is a visual platform that uses art and design to teach children about social issues. Three times a year, the Singapore born social enterprise engages 40 illustrators and graphic designers from around the world to create an artwork inspired by a specific social issue.

The inaugural issue released last month has been taken up by major distributors in Singapore (AllScript) and UK/Europe (Central Books) and is available in UK, Germany, Singapore, Taiwan, Hong Kong and Malaysia. Issue 01 – a ‘dangers of the internet activity book’ – looks at when the internet was invented, how many people are online, what’s a server and what are cookies.  A playful gaming element is built into the reading experience which includes spot the difference, a maze and colouring-in. The visual approach lends itself to exploring more sensitive issues around the subject such as addiction, social media and online strangers. Humour and jokes are also a key component to the Eyeyah experience.

Founded by advertising veterans who are also parents, the publication is aimed at 8 – 12 year olds, but has been adapted into worksheets that are being used by primary and secondary school children across schools in Singapore through education partner Kingmaker Consultancy. The plan is to make the worksheets available to teachers world-wide as a free resource. For every issue of Eyeyah sold, a free copy is given to a school.

Says Tanya Wilson, co-Founder and marketing director, “We were discussing the lack of creativity in the education system, and what we could do to address it. We both come from advertising backgrounds and understand the need for creativity in everyone, not just the creative industry. The world is changing and we believe it’s a skill children will need to survive and solve problems.”

Says Steve Lawler, co-founder and creative director, “ Kids are visual learners and naturally see the world in a different way to convention. We believe artists, illustrators and designers are capable of nurturing this ability.

Eyeyah is completely advertising-free, but the company is open to working with brands  and institutions who want to be aligned with education and creativity. Issue 02 due out in August will explore the theme of Food and is being supported by a major supermarket chain.

The release of each issue is supported by exhibitions, events and a series of fashion apparel featuring the artworks.

Source: Eyeyah press release

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