FYI

Discovery to target ‘digitally active consumers’ as GM hired for Southeast Asia

Discovery has named a new general manager for Southeast Asia with a remit to target the region’s digitally active consumers.

The announcement:

Discovery, Inc. has appointed Anna Pak Burdin as General Manager, Southeast Asia, following the integration of the Discovery and Scripps legacy businesses. Pak Burdin will be responsible for driving the growth of Discovery’s business across the region and expanding its product offering with a particular focus on developing digital opportunities to target Southeast Asia’s growing population of digitally active consumers.

Pak Burdin will be based in Singapore, reporting into JB Perrette, President & CEO Discovery Networks International. Pak Burdin is a veteran of Discovery, where she held several senior roles including running the company’s business across Eastern Europe including Russia, the Baltics, Ukraine, and Central Asia.

She joins most recently from National Media Group, the largest media company in Russia and a partner of Discovery’s, where she was responsible for managing its pay TV distribution portfolio including Discovery, Sony, Turner and Viasat. She was also a senior executive at Eurosport, bringing with her very relevant experience in the sports business, and has held senior roles at KidsCo TV and EuroNews.     

JB Perrette, President & CEO Discovery Networks International, said: “I am excited to welcome Anna back full time to Discovery. She is a seasoned and talented media executive with a terrific track record of developing businesses particularly in markets going through meaningful change. Her broad knowledge of our brands, strong background in sports and focus on growth, and experience in the changing pay TV environment will be invaluable as we forge new partnerships and opportunities in Southeast Asia.”

Pak Burdin replaces Shavkat Berdiev who has decided to leave Singapore to pursue an opportunity in the Middle East. Pak Burdin will take up her new role next month.

Source: Discovery press release

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