Mumbrella Asia Awards launches with Mars marketing head, Nicole McMillan, as jury chair

The annual Mumbrella Asia Awards is now open for entries with this year seeing Mars AMEA vice-president of marketing Nicole McMillan as jury chair, the introduction of five new categories and the return of live judging.

Jurors will come together in Singapore on October 11 and 12, at Maxwell Chambers, for the second round of judging – in order to witness live presentations from those shortlisted, either in person or via conference calls.

Members of the jury will then get the opportunity to ask questions about the work and submissions, ensuring the judging process is both robust and credible.

McMillan will lead the jury of 200 mainly client-side marketers

Chairing the 200-strong jury of mainly client-side marketers will be McMillan – Mars VP of marketing for Asia, the Middle East and Africa. She has been with the confectionary brand since 2007, relocating to Singapore from Hong Kong in August of last year.

Awards MC Dom Lau in full flow in 2017

“Thanks to Nicole coming onboard plus two rounds of judging and a large jury of high-profile client-side marketers, the awards will be harder than ever to win this year,” said Mumbrella Asia publisher Dean Carroll. “That’s exactly how we want it, so that only the gold standard work triumphs.”

The awards show is now in its fifth year and last year the ceremony saw​ hundreds of senior marketing, creative, media, communications and advertising professionals come​ together to champion great work.

For 2018, Mumbrella Asia has also introduced five new awards categories:

  • Mobile Ad of the Year
  • Media Brand of the Year
  • Marketing Team/Marketer of the Year
  • Best Use of a Social Media Influencer or Social Media Influencers

  • Independent Agency of the Year

The winners will be announced at a ceremony at The InterContinental Hotel in Bugis Junction, Singapore, on November 15. Entries for the awards will be accepted until August 17, with late entries accepted until August 24 with an additional fee.

Mumbrella Asia publisher Dean Carroll gives the opening address

Details of how to enter are available on the awards website via this link. The judging period covers 1 August, 2017 to July 31, 2018. Work entered for the previous Mumbrella Asia Awards will not be eligible to be re-entered.

Below is the full list of the Mumbrella Asia Awards categories now open for entries:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Culture
  • Mumbrella Award for Data-driven Marketing
  • Mumbrella Award for Collaboration
  • Marketing Technology Company of the Year
  • Agency Leader of the Year
  • Under-30 Achiever of the Year
  • PR Idea of the Year
  • Media Idea of the Year
  • Social Idea of the Year
  • Best Use of Experiential
  • Mobile Ad of the Year (new)
  • Media Brand of the Year (new)
  • Creative Effectiveness
  • Best Content Marketing/Native Advertising Work
  • Best Use of a Social Media Influencer or Social Media Influencers (new)
  • Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
  • Engaging with Millennials Award
  • Best Use of Programmatic
  • Disruptor of the Year
  • Best Localisation of a Global Strategy
  • Marketing Team/Marketer of the Year (new)
  • Campaign of the Year
  • Independent Agency of the Year (new)
  • Public Relations Agency of the Year  
  • Specialist Agency of the Year  
  • Media Agency of the Year  
  • Creative Agency of the Year  

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