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WPP’s Scott Spirit leaves to join machine-learning firm Eureka AI

Former WPP Asia-Pacific chief strategy officer and chief digital officer Scott Spirit has left the agency in Singapore. 

He has joined the artificial intelligence firm Eureka AI, as managing director for business development.

A WPP spokesperson confirmed to Mumbrella that Spirit had left, but refused to comment further.

He had been with WPP since 2003, starting out as a business development manager.

Before WPP, Spirit worked at Associated Newspapers and Deloitte Consulting.

Eureka AI has a number of offices across Asia including Singapore, Jakarta and Bangkok.

On its website, the firm claims to work across “all industries from financial institutions to digital advertising”.

The firm says it uses machine learning to aid the execution of campaigns.

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