Dr Mumbo

Brace yourself for the new medium: The car window ad that can’t be ‘skipped or closed’

You may recall that Dr Mumbo reported recently on armpits becoming a new medium for advertising in Japan.

This was either a nadir for the ad industry or a peak, depending upon your viewpoint.

Now yet another medium has entered the fray. Brace yourselves. It’s none other than the car window.

Yes, a progressive or lunatic company (again, depending upon your viewpoint) in San Francisco named Grabb-It has developed the technology to deliver “dynamic digital – out of home”. Or ‘DD-OOH’ for short.

 

But that’s not the best bit. The American company claims: “Your ads cannot be turned off, skipped, hidden or shut down. Grabb-It converts a normal car window into a digital advertising screen.

“We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions of shoppers around malls, high traffic venues and events giving advertisers an opportunity to reach a highly captive audience.”

 

The American firm also promises to “get your campaign up within 48 hours”.

What could possibly go wrong?

P.S. hat tip to the Splice News guys for spotting this one.

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