CNN claims it is the top digital news brand across the globe

Following a comScore survey, CNN has claimed it is the “number one digital news brand” across the world.

The announcement:

CNN ranked as the #1 global news brand, outpacing BBC, The New York Times, BuzzFeed and others in desktop and mobile audience size across the US and 24 key international markets. CNBC, Bloomberg, Al Jazeera, Euronews, Sky News, and other international news brands trail CNN by more than 100 million multiplatform unique visitors and fall outside of the top 5 ranking.

  • CNN: 166 Million Multiplatform Unique Visitors
  • BBC – 161 million unique visitors
  • HuffPost Global – 115 million unique visitors
  • The New York Times Brand – 112 million unique visitors
  • Yahoo News – 109 million unique visitors
  • BuzzFeed – 99 million unique visitors

Source: comScore Multi-Platform Media Metrix Worldwide Rollup, June 2018. Based on CNN Brand entity compared to a custom list of single brand, multinational competitors in the News/Information Category, including The United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam.

CNN Digital also ranked as the #1 news brand in the United States across all major categories, including unique users, mobile users, video views, millennial audience and social.


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