Dr Mumbo

Crazy Rich Asians Hollywood film premiere results in spelling disaster for Singapore

Everyone here in Singapore was just getting excited about the new Warner Bros film Crazy Rich Asians only to be left feeling a bit deflated following the premiere in Hollywood.

The reason for the sudden misgivings about the Singapore-based movie? Just check out the Singapore Tourism Board promo in the background of this shot.

Firstly, the country’s name seems to have been spelt with a ‘c’ as ‘Sincapore’. And the STB’s tagline ‘Passion Made Possible’ seems to be missing a letter ‘i’. Dr Mumbo is not amused.

The good folk at the STB said the promo had been checked, but then disaster struck. “Prior to the official start of the premiere, the STB had inspected and ensured the accuracy of our ‘Passion Made Possible’ logos on the numerous event backdrop panels,” STB regional director for the Americas Goh Kershing told Dr M.

“In line with the protocol of movie premieres, the working team was then asked to clear the red carpet prior to the arrival of the cast. It is most unfortunate that some time during the red carpet, part of the lettering of our logo on one of the panels must have fallen off.”

Meanwhile, Warner Bros claimed that the lettering melted due to the hot weather. “The Los Angeles premiere of Warner Bros. Pictures’ Crazy Rich Asians was a celebration of both the film and the beauty and excitement of Singapore,” said the film company in a statement. 

“Unfortunately, due to extreme heat that day, some of the lettering on our red carpet wall melted after the event commenced and, in some photography, Singapore appears to be misspelled.  We sincerely apologise for any distress or embarrassment this may have caused.”

What a damp squib. It was all looking so positive for Singapore on the public relations front with the recent Trump-Kim summit and then a Hollywood movie about the country. 

Oh well, passion can’t always be made possible it seems.


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