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InBev appoints former CUB marketing boss, Richard Oppy to global role

Richard Oppy, Carlton & United Breweries’ former marketing director, has been appointed to take the role of global vice-president for global brands with parent company AB InBev.

Oppy was promoted to vice president marketing for InBev’s Asia Pacific South region in February last year after two years in charge of CUB’s local marketing operations.

Newly appointed AB InBev head of marketing, Richard Oppy: ““At a time when other consumer goods companies have cut costs, we have invested in innovation and fuelled growth.”

The appointment will see him based in New York with responsibility for global brands including including Corona, Stella Artois and Budweiser.

Oppy started at CUB in 2001 as an assistant brand manager for VB and Carlton Mid and has since held various marketing roles including CUB Marketing Director.

“I’m obviously over the moon and humbled by this amazing opportunity,” Oppy said in a media statement.

“At a time when other consumer goods companies have cut costs, we have invested in innovation and fuelled growth.”

In January this year, CUB announced it was set to launch a new in-house digital agency to work alongside its current agency roster.

At the Mumbrella 360 conference in March, Oppy described how CUB”s bringing programmatic advertising inhouse had improved effectiveness by 30%.

“As a passionate marketer and brand lover, I have to pinch myself when I think about being chosen to run some of the most loved brands globally out of New York with this incredible business,” continued Oppy.

“The biggest challenge will be developing creative and platforms for the Global Brands that are relevant to both emerging and mature markets and maintaining global consistency.

“It is great that the biggest consumer packaged goods business in the world is giving an Australian marketer the opportunity to lead their Global Brands which are the ‘crown jewels’ of the business.”

He will commence his new position in New York on 1 January 2019. An announcement on Oppy’s replacement will be made in coming weeks, Mumbrella understands.

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