Text100 Hong Kong to handle PR duties for architecture design firm Purcell

PR firm Text100 will handle communications for architecture firm Purcell with a brief to raise its brand awareness in Hong Kong and the wider Southeast Asia market.

The announcement:

On the back of winning new business from Finnish photo editing company Loupedeck, Text100 Hong Kong has been appointed by architects, master planners and heritage consultants, Purcell, to manage their public relations in Hong Kong and Southeast Asia.

The marketing and communications agency will build on its 37-year track record in the PR space to provide a comprehensive spectrum of services designed to distinguish Purcell from its competitors. Key to the firm’s growth strategy is listening to clients’ needs and delivering robust solutions whilst adding value wherever opportunity is seen. Purcell are committed to designing to higher standards, stronger technical delivery, greater efficiency and an increased level of collaboration with clients and peers, said Brian Anderson, Partner at Purcell.

“Our challenge is to ensure that our unique wealth of expertise and skill in reimagining places is successfully implemented into other markets, so that we can retain and strengthen our reputation for getting it right the first time among our clients and peers,” said Anderson. “Text100 has been successfully increasing brand awareness for numerous companies and we are confident they will deliver the same caliber of work for our brand through their meticulous attention to detail.

Purcell is a renowned architecture design firm with an extensive list of commendations, including ranking 11th in the AJ100 awards 2018, and multiple awards from the RIBA, RICS, the Civic Trust, and the Royal Fine Art Commission. It is one of the world’s leading design practices, with over 70 years of experience.

The firm’s international portfolio of notable projects includes the revitalisation of the former Central Police Station Compound to create Tai Kwun Centre for Heritage and Arts, Hong Kong University Main Building, and the former Central Government Offices, in Hong Kong, as well as Cardigan Castle, Clifton Cathedral and Elizabeth Tower (part of the Palace of Westminster) in the UK.

Vicky Neill, Principal Consultant at Text100, said, “Architecture is very much like marketing in the way it influences how we perceive and experience the world. We’re delighted to be working with a company so committed to making the most of what exists today to create better places for the future, and look forward to sharing its amazing narrative with the Hong Kong market.”

Source: Text100 press release


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