Omnicom veteran Johan Boserup returns to network to replace Barry Cupples as investment CEO

GroupM global trading chief executive Johan Boserup is returning to Omnicom after a six year hiatus to oversee all aspects of the company’s media investment and accountability.

Johan Boserup returning to Omnicom after six years at GroupM

He will replace former Omnicom Media Asia Pacific chief Barry Cupples in the role of global CEO of investment.

Boserup spent more than 17 years at Omnicom in a variety of roles, the last five as chief investment and accountability officer. He joined GroupM in 2012.

Cupples spent six years in Singapore before relocating to London for a global role in 2013.

Barry Cupples

Barry Cupples spent six years in Singapore

Boserup will oversee all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships.

He is expected to start in early 2019.

“The most valuable qualities that any executive brings to an organization are judgement and experience,” said Omnicom Media Group CEO Daryl Simm.

“Johan’s leadership experience at two of the media industry’s biggest global investment enterprises, over the course of a decade of unprecedented disruption, gives him singular insight about where our industry is, where it’s going… and how that translates to opportunity and advantages for our clients.”

Boserup said the media business is at “critical crossroads”, with “more options, more challenges and more demands from clients for accountability and proven value”.

“To meet these mandates, we as an industry must take investment practices to a whole new level of integration and accountability,” he said.


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