FYI

New hires: Creative shop 72andSunny continues to expand Singapore office

Creative agency 72andSunny Singapore has continued the expansion of its team with three new hires, in a statement of intent to the rest of the industry.

Established creative director Daniel Ko has joined along with former Publicis writer Isaac Tan and Scott Miao, who comes onboard as senior designer – having left Havas Shanghai to do so.

The announcement:

72andSunny Singapore continues to strengthen office with new creative hires.

In September, Bassam Abdel-Rahman joined the Singapore team as Managing Director after spending two years as a global group brand director at 72andSunny Amsterdam.

New Hires:

Daniel Ko, Creative Director

Since 2002, Daniel has been on a single-minded mission to positively transform brands through his ideas. His creative career has seen him craft award-winning work at agencies including DDB, BBH, Iris and The Secret Little Agency, for clients such as the Health Promotion Board of Singapore, NTUC Income, Tiger Beer, Telenor, and POSB.

Isaac Tan, Writer

Isaac arrives to 72andSunny Singapore from Publicis and Nurun and previously Ogilvy and Arcade where he helped conceptualise campaigns for clients such as Heineken, Magnum, Health Promotion Board, Scoot and Audi to name a few. He was also instrumental in Scoot’s rebranding campaign and in helping to clinch Scoot’s third consecutive Marketer of the Year Award at the MEAs.

Scott Miao, Senior Designer

Scott joins the team with extensive experience in both traditional and digital marketing as well as in the sports and automobile industry. Previously serving as an Associate Creative Director at Havas Shanghai, he worked primarily on Asics’, through-the-line campaigns and helped the agency win local and global new businesses as well as take home multiple creative awards. He has also worked on accounts such as adidas and Nike.

72andSunny Singapore recently partnered with HipVan, Love Bonito, Aptamil and Facebook, among other global client business and has launched the adidas World Cup campaign in China.

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