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Indian booking site Stay Uncle creates film for LGBTQ friendly hotels

A recent online film from Stay Uncle advertises a new product for the India-based hotel booking site: hotels that are welcoming of same-sex couples.

The film features a young man who, on being asked by an acquaintance if he is checking into a hotel with his girlfriend, clarifies he’s there with his boyfriend.

It ends with the line ‘Couples need a room, not a judgment.’

The ad was launched in late September shortly after the Supreme Court of India scrapped article 377 which criminalised homosexual activity.

Stay Uncle co-founder and chief marketing officer Blaze Arizanov said: “We all had opinions while article 377 made an exit, but we at Stay Uncle took this a little more seriously and introduced same sex friendly hotels for the LGBTQ community.”

The campaign was planned and executed by influencer marketing company Buzzoka and Team Variance created the film. Stay Uncle is claiming virality for the campaign, citing over 15,000 conversations on Twitter with a reach of over 20 million.

LGBTQ friendly hotels are particularly significant given that many hotel owners across India are not very welcoming to unconventional patrons: including unmarried couples, solo travellers and same sex couples.

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