FYI

The Hoffman Agency charged with promoting Singapore’s sustainable energy future

Energy retailer Geneco has selected The Hoffman Agency as its agency-of-record in Singapore.

The company said the agency’s “storytelling expertise” will help it articulate its ambitions to create a sustainable energy future for country.

The announcement:

Geneco, powered by Seraya Energy, the retail arm of YTL PowerSeraya Group, has officially appointed The Hoffman Agency as its public relations agency-of-record.

The Hoffman Agency is appointed on a year-long retainer and will be responsible for managing the energy retailer’s public relations duties in Singapore including media outreach and relations, messaging and reputation management, among others.

Geneco has been one of Singapore’s authorised energy retailers since the soft launch of the Open Electricity Market (OEM) in Jurong this past April, and is one of the 12 authorised retailers for the nationwide rollout scheduled to start on 1 November 2018.

“We are excited to work with The Hoffman Agency to cement Geneco’s position as a leading and trusted brand. We are confident that the Hoffman team’s brand storytelling expertise will help us communicate Geneco’s aim of building a sustainable energy future for Singapore and Singaporeans, and amplify our experience as a long-standing electricity retailer, backed by our parent company YTL PowerSeraya’s long history in power generation” said Nix Tang, Senior Manager (Marketing), Geneco.

“The Hoffman Agency is extremely pleased to add yet another exciting brand to our portfolio. We are excited to ramp up communications in tandem with the nationwide rollout of the Open Electricity Market, and look forward to working alongside Geneco to help communicate their eco-friendly agenda to Singaporeans,” said Maureen Tseng, General Manager, The Hoffman Agency Singapore.

Source: The Hoffman Agency press release

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