Go-Jek launches its beta version in Singapore — hires marketing head and agency partners

Indonesian ride sharing app Go-Jek has officially launched in Singapore. In its beta phase, the app will be available on priority to DBS/POSB bank customers.

Archishman Ramasubramanian has been appointed vice president and head of marketing for Singapore. His previous experience includes being regional brand manager for strategy and campaigns at Uber APAC. He has also worked with P&G and Accenture.

Independent shop BLK J will work on creative while Havas has been hired as the media agency. Ogilvy Singapore has got the social and PR mandat on the brand. Ogilvy Singapore’s managing partner Emily Poon said: “We couldn’t be more energised by this new partnership, as Go-Jek, one of Southeast Asia’s most fascinating tech businesses, arrives on these shores.

“The launch of the app marks an exciting early milestone in our collaboration that will see us working closely on an integrated communications campaign, encompassing PR and social strategy, that will bring the brand’s unique story, and most importantly, very competitive ride hailing offering to Singapore’s commuters.”

A release from Go-Jek stated that the rollout would be gradual since drivers are still being brought on board. It said: “This staggered approach reflects Go-Jek’s commitment to ensuring a smooth entry into Singapore and an ongoing effort to improve user experience over time.”

Go-Jek’s president Andre Soelistyo, said: “It is with great pride that we begin the rollout of our services in Singapore. Consumers throughout the country have told us that they want more choice in this sector and with the launch of our beta app, their wait is coming to an end.”

“As such, we are asking all users, whether drivers or passengers, to provide us with ongoing feedback as we work towards creating the best possible service for the country.”

DBS/POSB customers will be prioritised in the waitlist and receive voucher credits for each of their first two rides.

The head of strategy and planning at DBS Bank Shee Tse Koon said: “With this new collaboration, DBS and POSB customers will have more choices for their daily commutes. Transport is an integral part of our everyday lives, and we are committed to working with our partners to help make it more seamless for people to travel and pay in Singapore.”


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