Havas Group India names senior Publicis executive Bobby Pawar as chairman and chief creative officer

Havas Group India has named Publicis South Asia managing director and chief creative officer Bobby Pawar to the newly created role of chairman and CCO as the agency continues to build its senior management team.

Rana Barua, left, with Bobby Pawar

The move comes during a period of investment in the agency’s India operation, with the exploration of deeper relationships with Vivendi companies a key aim for India, and the wider region.

Havas last month named its first India Group chief executive to spearhead the operation, with Rana Barua’s appointment described as a “major first move as part of an aggressive growth strategy”.

Pawar, who joins in January, will lead the strategic vision for Havas Group’s integrated operations, and oversee a “refreshed creative proposition”. He will report to Vishnu Mohan, chairman and CEO of Havas Group, India and Southeast Asia.

Mohan said: “Collectively, as a network, we are focused on providing clients with great work by investing in the best talent. We hire for the future, not the past and we believe that Bobby is a timely and critical hire for Havas Group.

“Bobby’s work has made him one of the most awarded Indian creatives in the industry and he is known for transforming agency culture and reputation on the strength and quality of the creative product.

“Additionally, his experience across traditional, digital, experiential, and media agencies will bolster our overall integrated product. Bobby’s appointment will fuel our ambition for India and herald a new chapter of success and I am delighted to welcome him to the team.”

Pawar said data and technology have added “depth and breadth” to the industry, with Havas providing the platform for “relentless creativity and smart media accountability”.

“Additionally, by being a part of Vivendi, Havas Group has a huge opportunity to make tangible in-roads into the entertainment industry,” he said.

Vishnu Mohan

“The prospect of leveraging the assets of Universal Music, Dailymotion, Gameloft (Vivendi companies) to solve a business problem is extremely exciting and I am delighted at the opportunity and looking forward to my new role.”

Havas APAC chief growth officer and chairman and CEO of North Asia, Levent Guenes, told Mumbrella in August of the opportunities that lay in its ownership by Vivendi, which he said could create a “powerful” force in the region.

Pawar joined Publicis Worldwide as director chief creative officer South Asia in June 2013, later becoming MD and CCO. During the course of his 27-year career in advertising, Pawar also has spells with JWT, DDB Mudra Group, BBDO Chicago and Ogilvy New York.


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