Dr Mumbo

R&B, Spam and Christmas – a masterpiece brought to you by BBDO Guerrero

Well, it was inevitable really wasn’t it. This morning, the first Christmas campaign landed in Dr Mumbo’s inbox.

And what a cracker it is from BBDO Guerrero, looking to promote Spam via the Philippines “queen of R&B” Kyla.

SPAM® Brand feat. Kyla – All I Need This Noche Buena

Let your inner Kitchen Diva shine this Christmas. SPAM® Brand and Kyla are here to show you how. Click the link for the full SPAM® Paella recipe.http://bit.ly/2yPC4HT

Posted by SPAM Philippines on Friday, 2 November 2018

It is a wonderful addition to the musical recipe video genre. In fact, it almost brought tears to Dr M’s eyes.

BBDO creative chairman David Guerrero says: “This campaign brings together two things that Filipinos love: music and Spam. We are very excited about this campaign and hope it gets people singing along to some brand-new recipes.”

Dr Mumbo is in for the Spam Christmas choir Dave. Just let him know when and where for rehearsals.

And let’s also indulge in some ‘Spam Recipeoke’ while we’re at it:

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