Amobee gets serious about Japanese market with country manager hire

SingTel-owned programmatic company Amobee has appointed Masatsune Shironishi as country manager for Japan, as it prepares to ramp up investment in the Japanese market.

Shironishi is said to have more than 25 years of experience “in linear TV and digital video advertising, digital media, online database and banking sectors”. He was previously Videology commercial director for Japan.

The announcement:

 Amobee, a leading global digital marketing technology company serving brands and agencies, today announced the expansion of its global leadership team with the appointment of Masatsune Shironishi to Country Manager of Japan.

Shironishi will report to Domenic Venuto, Amobee Chief Operating Officer.

As Country Manager of Japan, Shironishi will be responsible for leading the combined Amobee and Videology businesses for Amobee Japan. Shironishi has more than 25 years of experience in linear TV and digital video advertising, digital media, online database and banking sectors.

“Shironishi is a respected industry leader who will be instrumental in driving Amobee’s growth in Japan,” says Domenic Venuto, Amobee Chief Operating Officer. “Amobee is expanding globally with the acquisition of Videology, and I look forward to Shironishi’s contributions to Amobee’s evolution as we scale our best-in-class technology to serve as a strategic partner to marketers worldwide.”

Most recently serving as Commercial Director, Japan at Videology, Shironishi joined Amobee following the company’s recent acquisition of Videology. With more than two decades of experience in the technology industry, Shironishi brings a valuable insight and background, working closely with brands, agencies and broadcasters to develop long-term strategies for success. He holds a Master of Business Administration, with merit, from The University of Birmingham in the United Kingdom.

“With Asia-Pacific’s digital marketing spend growing faster than any other region, the opportunity for Amobee—one of the largest independent digital marketing platforms in the world—is endless,” says Shironishi. “As Country Manager of Japan, I look forward to introducing Amobee’s leading technology to brands, agencies and broadcasters across the region.”

The addition of Shironishi to Amobee’s global leadership team follows Amobee’s acquisition of Videology. With the addition of Videology’s leading technology, Amobee is providing advanced advertising solutions for the convergence of digital and advanced TV—including linear TV, over the top, connected TV, premium digital video and mobile content—by empowering advertisers and broadcasters to achieve scale by using data to optimize campaigns and spend across digital platforms and television.

Amobee has consolidated programmatic, TV and social on its single omnichannel platform, bridging TV and digital advertising data to help marketers meet growing consumer demand for premium video and advanced TV content while allowing them to better activate media buying across screens and devices.

Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches over 700 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.

Source: Amobee press release


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