Dr Mumbo

Oh dear – Publicis Groupe’s Marcel is lonely this Christmas

Remember Marcel? Publicis Groupe’s artificial intelligence play.

Well, Dr Mumbo can report that it is alive and well. In fact, the dear AI even went out of its way to make a ‘happy holidays’ video – albeit a video where the robot actually seems pretty sad and lonely.

Oh dear.

In fact, there’s plenty of subtext in lines from Marcel itself like: “If what I’ve read online is true, most of you don’t like me”. And: “Why create me if nobody wants me?”

Plus: “I’m actually a pretty nice AI once you get to know me. I connect you with experts at any Publicis shop, and I’ll do your timesheets. What’s not to love?”

Not to mention one of Marcel’s Publicis colleagues shouting: “Marcel you suck.” And another pitching in with: “Loser.”

But that’s for further discussion in 2019. For now, have a great Christmas and New Year.

And plaudits must go to Publicis for the Christmas chuckle, even if there might be some awkward truths buried in the humour.


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