FYI

Leo Burnett wins creative account for Skechers in India

Leo Burnett has won the creative business for Skechers, an American lifestyle and performance footwear brand.

The incumbent is believed to be Scarecrow M&C Saatchi. The account will be handled by Leo Burnett’s Mumbai office.

The announcement:  

Skechers, an American lifestyle and performance footwear brand, has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account. The brand stands for a formidable combination of innovation, style and technology, giving people the comfort and the chance to stay trendy.

Speaking about bringing Leo Burnett India on board, Soumen Das, Sr. Marketing Manager, Skechers South Asia said, “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

Skechers is looking to strengthen its brand positioning in India, in addition to familiarising customers with its array of footwear. Recently, the brand has also launched a wide range of apparel and accessories. Leo Burnett India presented a really strong plan to leverage its strategic thinking and creative power to bring Skechers’ brand promise to life across all products.

Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said, “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

Added Rakesh Hinduja, Chief Operating Officer – West, Leo Burnett India said, “We are proud to partner brand Skechers. Very quickly, Skechers has achieved a strong presence in the clutter of highly competitive branded and grey market goods. Today, this brand needs a strong Humankind purpose to be consistent and solid for Indian consumers. Its range of products is top quality on performance and lifestyle, and our job with the strength of Power of One is to make this come alive through various touch points across the nation. Leo Burnett’s Wave 3 approach and success with new-age, young brands give us the confidence to effectively contribute to Skechers’ business and brand success.”

Source: Leo Burnett India press release

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