Luc Mandret appointed as general manager of MSL Vietnam

Luc Mandret has been appointed as general manager of PR firm MSL in Vietnam. He will lead the operations of offices in Hanoi and Ho-Chi-Minh city and report to Publicis Groupe Vietnam CEO Lukasz Roszczyc.

Mandret’s last assignment was general manager at integrated communications agency Havas Riverorchid in Cambodia.

The announcement:

Publicis Groupe announced the appointment of Luc Mandret as General Manager of MSL in Vietnam, reporting to Lukasz Roszczyc, CEO of Publicis Groupe in Vietnam. Luc Mandret will lead all the operations of the two offices in Hanoi and Ho-Chi-Minh City, and will focus on the development of MSL, the global Public Relations and Integrated Communications agency of Publicis Groupe, and will foster the collaborative ‘Power of One’ model.

Luc started his career as a consultant in the pharma industry, then he moved to work in the media industry, launching newspapers, blogs and online TV channels. He was also a lecturer at the Paris La Sorbonne University. Luc Mandret is a French national and located in South-East Asia for 18 months, bringing with him a decade of experience in consumer and corporate PR: he started his career in the PR industry in 2008 and then joined MSL in 2013 to lead the digital operations of Publicis Consultants, the PR agency of MSL in France.

With MSL and Publicis Consultants, Luc is an adviser of C-level leaders to partner in their digital transformation and their reputation management. He has vast experience with various industries (FMCG, automotive, energy, cosmetics, banking and insurance, etc.) and a strong expertise from corporate and crisis communication to influencer management and experiential marketing.

Lukasz Roszczyc, CEO of Publicis Groupe in Vietnam, said, “We are further fueling momentum of MSL Vietnam by investing and bringing new expertise to the market. With Luc’s progressive experience in online influence, we will be pioneering new solutions and strengthening our Public Relations specialization to help our clients’ grow. Through the ‘Power of One’ model of Publicis Groupe and strong end-to-end integration, we are aiming to double MSL’s scale both in HCMC and Hanoi. Importantly, Luc is bringing global MSL thought leadership within growing sectors of Vietnam’s economy, and we will work together to inspire Vietnamese and MNC businesses to transform and be future ready.”

Guillaume Herbette, CEO of MSL: “I am delighted to welcome Luc Mandret back to the MSL global network.  Luc’s commitment to be at the forefront of digital innovation, especially in the area of influence aligns with some of the most exciting areas of development in our global network. We look forward to his strong leadership and growth of our business in Vietnam”

On his appointment, Luc Mandret shares: “I am very excited to join such a great team, I will bring my experience in both public relations and digital influence, and I will advise our clients to develop the best influence strategy. With all our expertise in media relations, in event and activations, in social media and digital, in influencer marketing, and both consumer and corporate PR, we definitely are the best partner for brands. My priority is to be the best partner of our clients, and offer them impactful services”.

Source: Publicis Groupe press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing