FYI

MullenLowe Malaysia bought out by CEO Adrian S’ng

MullenLowe Malaysia CEO Adrian S’ng has obtained full ownership of the business after executing a management buyout of the agency. It will now be known as MullenLowe S’ng & Partners Malaysia Sdn Bhd.

No staff changes are expected. S’ng has said he intends “to add key personnel so we stay relevant and cutting edge.”

The announcement:

MullenLowe Malaysia will change ownership following a management buyout in which Adrian S’ng, CEO of MullenLowe Malaysia obtains full ownership of the business. Moving forward the agency will be known as MullenLowe S’ng & Partners Malaysia Sdn Bhd, effective immediately.

There will be no changes to the current staff of MullenLowe in Malaysia, who currently work with brands including Tesco, MarryBrown, Domino’s, F&N, Iskandar Investment Berhad, Malaysia Airports Berhad among others.

Gavin Teoh and Nizfaraz Noor will lead the agency’s brand teams with Eddy Nazarullah and Alvin Kor leading the creative department. The team at MullenLowe S’ng & Partners can look forward to a dynamic environment where the local management will make fast decisions based on the current needs of the market. The culture within the agency will remain the same, as a challenger brand, constantly striving to punch above its weight, to listen harder and fight smarter.

MullenLowe Malaysia will remain part of the MullenLowe Group network as an affiliate business partner. The agency will retain access to the network’s global tools and expertise, as well as remain involved on all global client business, and will continue its commitment to MullenLowe Group’s hyperbundled approach at the core of every MullenLowe office around the world.

Commenting on the buyout, S’ng explained his commitment to building on the agency’s progress in 2018. “Not only are we not making any changes to the current teams within MullenLowe Malaysia but we are looking to add key personnel within our ranks in 2019 to give us that additional firepower to ensure that we stay relevant and at the cutting edge of the market,” he said.

“I am very excited for the opportunity of this buyout as it gives us the ability to chart our own path towards where we see the agency heading in the coming years and beyond. The flexibility will give us the opportunity to change our business model as we navigate the industry whilst staying true to the one thing that makes us different; our passion for creativity and always striving to come up with work that impacts our clients’ business and moves consumers in meaningful ways,” he continued.

Vincent Digonnet, CEO MullenLowe Group APAC commented “MullenLowe Malaysia will always play an important part in the MullenLowe Group family, and will remain a close partner as we continue to deliver an unfair advantage for our clients across Southeast Asia. The fast- evolving Malaysian market demands a degree of local agility, and their new independence will allow Adrian and the team to make forward steps. Adrian is a more than capable business leader and I wish him and the team every success for the future.”

Source: MullenLowe Group press release

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